RESULTS!
Participant photos and comments
by Jared Simons- click image to enlarge
The seminar gave professional methods of doing everything I did (or didn’t) think of. It covered everything from handling equipment to using the best rhetoric in tagging photographs to selling through stock agencies. The hands–on coaching gave me an insight into how a professional photographer frames an image. The difference between going getting the seminar’s one-on-one help--with advice from working professionals--and reading tips in a book, is similar to the difference between going somewhere and just reading a tour book.
--Jared Simons
Milwaukee Art Museum by Mary Bergin - click image to enlarge
The relatively small size of the workshop contributed to my high degree of satisfaction. Instructors were able to address personal concerns and befuddlements about photography. The instruction was well worth my $300 investment, and I have the opportunity to earn back that money through the sale of photos taken in Milwaukee.
--Mary Bergin, SATW Active Member
New Harley-Davidson Museum by Michael DeFreitas
The Institute is a must for any writer or photographer looking for answers about the new marketplace and diversifying into other content media. It's also a great place to meet your peers and share ideas.
--Michael DeFreitas, Instructor & SATW Active Member
by Laurie Borman - click image to enlarge
Ms Percy's Fowl Milwaukee Riverwalk
It was a great experience and I learned a lot. Several of our photographer members led sessions on topics ranging from use of Adobe Bridge and Photoshop to keywording. I didn't know how much I didn't know! We had time to take photos of Milwaukee, come back and critique them, learn how to fix basic light and shading problems, and more. Very worthwhile.
--Laurie Borman, Immediate Past President, SATW
by Ruth Lor Malloy
The Milwaukee course was wonderful. With five full-time teachers, the student/teacher ratio was amazing. It was easy to get answers to questions like how do you work with raw files? And how do you straighten a horizon? We also had guest lecturers. One was an art editor who explained that she looks for good lighting, color and composition, and vibrant images that tell a story. She prefers brief e-mail queries with an on-line portfolio.
The teachers included SATW president–elect, Tim O’Keefe, who taught keywording for on-line photo agencies. Michael de Freitas insisted that we shoot on shutter or aperture priority so we can have more control over our pictures. Ellen Barone talked about gear, check lists, and how to put copyright and contact data on all your pictures. Paul Hennings of StockAnswers.com said that the most popular stock subjects are youth culture, business and technology, families and kids, still life and active seniors.
Teachers accompanied students on photo shoots, giving helpful tips. Michael, Paul, Ellen and Jennifer LaFond critiqued portfolios. Each student got a one-on-one five minute session with each of them. They were so helpful. And such fun!
Travel writers who can’t take pictures to accompany their own stories will become dinosaurs. Even if you don’t agree with the message, this Institute is great for people who wants to improve their picture taking. A bonus is beautiful, hospitable Milwaukee. Its Calatrava Art Museum beats anything Toronto has.
--Ruth Lor Malloy, SATW Active Member



